Founder LedFounder Held

This badge means one thing: this company is not for sale.

We have no intention of selling, because we genuinely care about our customers too much to let their experience be enshittified by whoever is deep-pocketed enough to fund our exit.

If you are a founder who feels the same, put the badge on your site and link it back here, so your customers know what it stands for.

Founder led, founder held

Add it to your site

<a href="https://badge.capocasa.dev/">
  <img src="https://badge.capocasa.dev/badge.svg"
       alt="Founder led, founder held" width="220" height="60">
</a>

Or copy badge.svg and host it yourself — it's a single small SVG with no tracking, no JavaScript, and no strings attached. Obviously.

The pledge

Displaying this badge is a public commitment:

  1. The founder leads this company and intends to keep leading it.
  2. The founder holds this company and intends to keep holding it.
  3. Customers will never be treated as an exit strategy.